Google updates its algorithms quite often. In fact, if we visit Google’s algorithm update history, it is easy to note they roll out new updates multiple times a month, and several times a year. Some updates include simple changes in the aesthetics of the search results page, whereas others include the introduction of new ranking factors.
We all know performing SEO on a website is continuous work, a routine. Actions made today will only reflect on your traffic down the road, and it takes patience and persistence to continue.
Things out of our control can happen and ruin all the methodical and daily work we’ve done for our website’s SEO: the drastic changes in Google’s algorithm!
Does That Mean I Should Change My SEO Strategy Every Time Google Releases a New Algorithm Update?
While it is good to pay attention to these updates, you shouldn’t worry about having to change your entire SEO campaign.
Google Algorithm updates represent new ranking opportunities and criteria that SEOs should comply with, which is why SEO is a continuous strategy.
So, Why Does Google Update Its Algorithms So Frequently?
Google constantly releases algorithm updates in order to maintain its superb online advertising and search services. Several things can go wrong when running a business online, causing it to shut doors unexpectedly.
When this happens to a brick-and-mortar store, it is easy to see they have officially closed down; however, how can you tell if an online business is still operating or not?
That’s where “Bots” come in!
Google has “crawling robots” that go around discovering and inspecting websites 24/7. If Googlebots can’t get to your website, it will never be indexed. This means if Google can’t see your website content, then it won’t rank your website either.
You can avoid all this stress by performing technical SEO strategies to ensure your website is visible to crawler Bots, loads at fast speed, and depicts a true representation of your brand image.
Once your website is discoverable, Bots will analyze the layout and structure of your business, indicating how Google should be evaluating and ranking your website. Clues such as breadcrumbs, structured markup and sitemap can help guide the Bots through your content, pointing out the most important pages and blocking the ones Google shouldn’t consider.
Why Are Google Algorithm Updates Necessary?
What makes Google better than Bing, among other search engines, is the speed, accuracy and quality of the content it provides in its search results page.
Think about it:
If the search results page displayed links to websites that had little to do with what you actually searched for, or if it took too long to display it results, wouldn’t you try a different service?
That being said, Google is looking for the best content available online, so it is safe to say that “content is king”! Quality content must be helpful, informational, readable and digestible – not just fluff.